Adrian Payne

Advances in Relationship Marketing (Cranfield Management Series)

Approaching acquisitions strategically

Creating a Company for Customers

Handbook of CRM

Handbuch Relationship Marketing. Konzeption und erfolgreiche Umsetzung.

Handbuch Relationship Marketing. Konzeption und erfolgreiche Umsetzung.

In the Shadow of the Long Range Mountains

Life on the Great Northern Peninsula

Marketing Planning for Services

Marketing Plans for Service Businesses

Marketing Plans for Services

Marketing relacional

Marketing relacional

Relationship marketing

Relationship marketing

Relationship marketing for competitive advantage

Strategic Customer Management

The essence of services marketing