

WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
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Cast

William Haines
Bill Grimes

Madge Evans
Laura O'Neil

Anita Page
Sally O'Neil

Karen Morley
Alice Grimes

Neil Hamilton
Jack Clayton

Wallace Ford
Larry Barnes

Jean Hersholt
George Wagner

John Miljan
Ted Russell

Hank Mann
Radio station sound effects man

Murray Kinnell
Mr. Carson

Ethel Griffies
Mrs. Peters

Charley Grapewin
Pierce
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