Soft!
Book

Soft!

1998
MarketingSoft drink industryFictionLiteratureMysteryNew York Times reviewedFiction, generalAdvertising

"A tight, hypnotic...fast-paced, almost cinematic narrative."--Michiko Kakutani, The New York TimesFormer bouncer Barker Dodds wants nothing more than to flee his violent past for a quaint existence as a barber in London. Waif-like Glade Spencer drifts through life as a waitress at a Soho cafe. And ambitious marketing executive Jimmy Lyle, eager to please his new American boss, devises a revolutionary strategy for introducing a new, orange-colored beverage, Soft!, into an already oversaturated market.In this compulsively readable psychological thriller, these three unlikely souls meet. When leaks start to develop in Lyle's highly original though, illegal strategy, Barker is paid a visit by a friend from his old life, and is soon is presented with an unthinkable dilemma. And the person with whom he now shares a destiny--unbeknownst to her--is Glade. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, and a social satire of the highest literary order."Stimulating and seductive.... A pulp poetic melodrama."--San Francisco Chronicle"[A] twisted thriller that will keep you turning the pages until four in the morning."--DetailsFrom the Trade Paperback edition.

Sign in to add this book to your list.

What critics are saying

Verdicts use the same scale as your list: highly recommended through avoid — plus optional scores and blurbs.

Highly recommended Recommend Give it a go Neutral Avoid

Nobody on Critic, Sir! has logged a verdict for this title yet. The silence is either respectful or suspicious.

Sign in and use Add to My List below to share your own verdict.

Reading Lists

Sign in to create and edit public lists.

Loading lists…

Purchase & Discovery

Find this title on Amazon

Digital

Kindle Books & digital

Searches Amazon Kindle Books for the title.

As an Amazon Associate, Critic, Sir! earns from qualifying purchases. Full disclosure